Why Your Site Needs to be Responsive


Reduced load time

When developers are tasked with designing layouts for different screen sizes from scratch, it can significantly add to load times; however, a responsive website design completely eliminates this and here’s how:

When your server sends the exact same HTML code to all user devices, page rendering can be altered on any device on the go, through CSS (Cascading Style Sheets) – this helps Google scan your website quickly as its algorithms automatically detect a responsive UI design. All screen sizes load automatically depending on the user device so it’s a win for you and your customers.

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Google “crawls” your website more easily

When your web pages are responsive, only one Googlebot user agent will crawl your page, as opposed to different agents crawling your page multiple times, just to retrieve all the different versions for mobile and non-mobile devices.

By way of a single, one-pass crawl, Google can more efficiently index your website content while keeping it reasonably fresh on search engine result pages (SERP). Since you are allowing Google to crawl more of your website, you are allowing for better indexing so that people can find you more easily.

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A responsive UI design boosts site ranking

Responsive eCommerce websites that are mobile-optimised are always given precedence by Google when people search for them through mobile devices.

Not every business may be aware of this, but sites not optimised properly for mobile can be penalised by Google, thus, sinking in rank when displayed on mobile search result pages. Google is pro-active in ranking responsive websites higher, in response to increasing mobile users each day. In fact, they have made it known on their website that responsive sites will be given preference in terms of ranking.

We build beautiful, responsive web designs to not only help your site rank higher but generate better conversions across all user devices


Businesses are constantly in the process of understanding how to build a website for improved user engagement. One of the most widespread and accepted ways of boosting user engagement is a responsive web design which displays seamlessly on desktops and mobile devices.Having a responsive design on your website is absolutely crucial in this day and age, since the user experience (UX) and UI design needs to be 100% optimised for a variety of devices.


If your eCommerce website design is optimised properly to be “responsive”, it will automatically and dynamically re-size the web page layout for desktop, tablet and mobile devices so that it can be easily viewed on all user devices. For a fact, a responsive web design complements your SEO strategy as your site will always rank higher in search engine results due to being “responsive” across all devices.